Welcome to the 2022 Digital Trends – Retail in Focus! Based on Adobe’s annual survey, produced in collaboration with Econsultancy, the report captures the insights of over 500 retail executives. It’s enabled us to map the evolution of retail customer experience trends and identified opportunities for companies to refine their digital strategies and drive sustained growth in the new year and beyond.
There’s no doubt that the global events of the past two years have accelerated the digital transformation for companies in the sector, and it won’t be letting up. More than half (53%) of our surveyed retailers agreed that the demands on digital experience will accelerate this year.
Perhaps unsurprisingly, businesses are rethinking how they engage with consumers and business buyers alike. The pandemic raised the bar on the need for firms to be more agile, collaborative and speed up the time-to-value. It prompted companies to turn to real-time data and insights to handle the unexpected. It also forced them to bridge functional silos – across sales, marketing, product, IT, finance and support – to understand how to run a digital business end to end. As customers fluidly switched between channels of interaction, the need for omnichannel personalisation, automation and scalability took on greater urgency.
