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2022 Digital Trends – Media and Entertainment in Focus

Welcome to 2022 Digital Trends – Media and Entertainment in Focus! Based on Adobe’s annual survey, produced in collaboration with Econsultancy, this report captures the insights of 163 qualified client-side media and entertainment respondents. It’s enabled us to map the evolution of customer and audience experience trends and identify opportunities for media and entertainment (M&E) companies to refine their digital strategies and drive growth – this year and beyond. Our 2022 report equips readers with inspiring and relatable takeaways to boost engagement by combining statistical insights with real, best-in-class examples of M&E brands taking action.

There’s no doubt that the global events of the past two years have accelerated the digital transformation for companies in the space, and it won’t be letting up. Businesses are rethinking how they engage with audiences and fans in digital-first, frictionless and personalised ways that will drive engagement, conversion, and much-valued retention. From accelerated investments in content and programming to retain streaming audiences, to audience identity strategies to drive consumption and monetisation, to more bite-sized creator economy and youth-geared short form content, there is a lot of effort going into next-gen experiences and data strategies. It’s clear that to keep pace in a world embracing remote creation and distributed teams, companies must embrace workflow optimisation solutions to increase productivity and content velocity.

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