Exclusive Content:

The Futurist CFO’s Guide to Business Model Innovation

Explore the services-based financial and operating ­models that are...

9 Emerging Trends for the Futurist CFO

Today’s CFO has to be more strategic than ever...

The Savvy CSCO’s Guide to Transforming Order Management

It may be time to upgrade your fulfilment solutions...

Customer Journeys: A Three-Part Strategy for Upping Your Game

Digital marketers have been talking about the promise of customer journeys for years. The vision of great customer experience has never been closer to reality than now.

Customer expectations are higher than ever and most companies are now competing on customer experience. It has become the strategic imperative.

Consumers feel so strongly about great customer experience that they are willing to pay a 16% price premium for it (PwC).

The marketer’s workflow is not the customer journey. Never lose sight of the fact that the customers are the drivers and marketers are the pit crew. As a marketer, it’s your job
to remove the obstacles in your customers’ paths, facing your own obstacles on the way. Unified customer profile, artificial intelligence, decision engines, one-to-one personalisation, omnichannel orchestration – why are these such hot topics today? And what should you be doing about them?

Download Customer Journeys: A Three-Part Strategy for Upping Your Game Whitepaper

customer-journeys-a-three-part-strategy-for-upping-your-game

Newsletter

Don't miss

The Futurist CFO’s Guide to Business Model Innovation

Explore the services-based financial and operating ­models that are...

9 Emerging Trends for the Futurist CFO

Today’s CFO has to be more strategic than ever...

The Savvy CSCO’s Guide to Transforming Order Management

It may be time to upgrade your fulfilment solutions...

Four Pillars of the Digital Supply Chain

Companies are discovering the significant advantages of establishing a...

The Futurist CFO’s Guide to Business Model Innovation

Explore the services-based financial and operating ­models that are...

The Futurist CFO’s Guide to Business Model Innovation

Explore the services-based financial and operating ­models that are changing business as we know it. This guide maps the steps that CFOs and senior...

9 Emerging Trends for the Futurist CFO

Today’s CFO has to be more strategic than ever before. Finance leadership roles require a more proactive, holistic and collaborative approach to find business...

The Savvy CSCO’s Guide to Transforming Order Management

It may be time to upgrade your fulfilment solutions to meet evolving customer expectations. Consumers want seamless omnichannel purchase and fulfilment options, driving the...
Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.