Step-by-step instructions on how to enhance digital engagement in 2022.
In the last few years, the way we shop has changed dramatically. Digital commerce increased 76% year-over-year, according to the Adobe Digital Economy Index. And even when life does go back to “normal,” customers have indicated they won’t be going back to their old shopping habits. As many as 85% of consumers say they’ll increase or keep their current online spending the same once the pandemic is over, according to a PK Global survey commissioned by Adobe.
As online channels have become the primary or even sole means of shopping, customers are looking for experiences that can replace the in-store experience. Retailers can fulfill these needs by enhancing their retail digital engagement to enable consistent shopping experiences from start to finish across all touchpoints—desktop, mobile, and in-store.