The majority (56%) of digital-first organisations in Asia–Pacific have already deployed customer identity and access management (CIAM) technology, with a further 32% planning a deployment in the next 1–2 years, research commissioned by Okta has found.
IDC’s Asia–Pacific Customer Identity and Access Management 2022 Survey found that the pandemic has accelerated the need for digital-first strategies among APAC organisations.
IDC VP for software and services Linus Lai said CIAM is a fundamental block for delivering evolved, seamless digital experiences to customers.
“Enterprises are leaning more into digital-first strategies as evidenced by this study, and one of the most important strategies that CEOs in this region have identified is to leverage pent-up demand from customers and consumers by improving on digital product and services experiences,” he said.
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