Why Digital Is Your Bridge for Bringing Audiences, Marketing and Sales Together
The Digital Engagement Gap
Marketers and salespeople obsess over digital engagement, metrics and performance. But hown much do they obsess over these elements and to what effect? Does digital engagement drive actual results, and are organizations getting all the information they can? Crucially, do audiences enjoy engagement on digital channels?
To find the answers to these questions and more, ON24 conducted a series of surveys. We designed these studies to better understand audience expectations for digital engagement — as well as to glean insights into how well marketing and sales are using audience engagement data in their day-to-day operations.
This report analyzes the results of our surveys, highlighting how audiences, marketers and salespeople alike perceive digital engagement, personalization and data usage.