Exclusive Content:

How an Asian mobile network operator gained full visibility into the security posture of its 4G and 5G networks

Cyber threats are increasingly persistent, complex, and sophisticated. At...

Harnessing practical automation programs to decouple cost from growth

Manual intensive operations processes are a key cost driver...

3 questions to set your active US SCG distribution strategy

To maximize your team’s selling efficiency, you need to...

Orchestrating Customer Journeys in Telco Media and Entertainment

spot_img
spot_img

Digital marketers have been talking about the promise of customer journeys for years. The vision of great customer experience has never been closer than now. Customer expectations are higher than ever and for most companies competing on customer experience has become the strategic imperative.

We’re in an era of high customer churn and competitive pressure. Telco, Media and Entertainment (TME) companies are adjusting to this reality. They’re taking a new approach to engagement and retention and competing on customer experiences. Viewers, fans and subscribers expect TME companies to provide the high-quality, digitally driven experiences and self-service options they are now familiar with from other industries across all channels, at all times.

To retain audience share, TME brands need to redouble their data efforts and build unified, deep audience data sets that can be quickly accessed and activated to support real-time personalisation at scale. In the fierce competition for viewers, fans and subscribers, brands that deliver truly personalised and frictionless customer experiences will come out on top.

Download Orchestrating Customer Journeys in Telco Media and Entertainment Whitepaper

orchestrating-customer-journeys-in-telco-media-and-entertainment-1
spot_img
spot_img
spot_img
spot_img

Newsletter

spot_img
spot_img
spot_img
spot_img
spot_img
spot_img

Don't miss

Harnessing practical automation programs to decouple cost from growth

Manual intensive operations processes are a key cost driver...

3 questions to set your active US SCG distribution strategy

To maximize your team’s selling efficiency, you need to...

5 ways to win RFPs

Asset owners frequently depend on formal RFPs for manager...

Exploring the Relationship of Interest Rates to Value vs Growth Investment Strategies

After the economic turmoil caused by the COVID-19 pandemic,...

How an Asian mobile network operator gained full visibility into the security posture of its 4G and 5G networks

Cyber threats are increasingly persistent, complex, and sophisticated. At the same time, the security regulations that communications service providers (CSP) must comply with are...

Harnessing practical automation programs to decouple cost from growth

Manual intensive operations processes are a key cost driver for communications service providers (CSPs). Capacity planning, fulfillment, assurance, and maintenance activities have improved somewhat...

3 questions to set your active US SCG distribution strategy

To maximize your team’s selling efficiency, you need to know who your best buyers are and how to price your product. Ask yourself these...