The past two years have forced marketers to adapt to a new normal: that nearly all marketing today is digital and that delivering engaging audience experiences is essential to getting the insights we need to drive pipeline and revenue.
Webinars now play a critical role in engaging audiences throughout the buying journey. Even the use of the term “webinar” seems outdated as companies use webinars to deliver events of every size and type, including: talk shows, awards ceremonies, news style broadcasts, conferences, summits, roadshows and more.
2021 saw growth in a few key areas. First, audience engagement during webinars overall is growing. Second, the use of video in webinars is becoming increasingly popular, with 64% of events turning the camera on.
Combined, these two elements highlights the evolution of webinars from simple presentations into complex and engaging programming.