Exclusive Content:

How an Asian mobile network operator gained full visibility into the security posture of its 4G and 5G networks

Cyber threats are increasingly persistent, complex, and sophisticated. At...

Harnessing practical automation programs to decouple cost from growth

Manual intensive operations processes are a key cost driver...

3 questions to set your active US SCG distribution strategy

To maximize your team’s selling efficiency, you need to...

Next-Gen Media-Buying AI Eliminates The Privacy Versus Performance Trade-Off

spot_img
spot_img

The apocalyptic headlines about cookie deprecation and the shift toward privacy have slowed somewhat ­– but don’t get too comfortable. Regulators around the world remain emphatic about privacy, big ad tech still plans big deprecation and a cookieless future for ad tech will be here before you know it. But this is no apocalypse. It’s a new dawn for digital marketing – defined by the possibilities that a new generation of artificial intelligence (AI) technologies create.

AI is already enabling smarter, more sophisticated scaled media-buying decisions for advertisers in digital marketing – unlocking productivity and profitability opportunities just as we’ve seen AI do in other industries.

Now, with cookie deprecation looming, AI gives digital marketers new optimization methods that eschew PII and cross-site tracking while delivering superior marketing results. Best of all, AI creates these new opportunities from within your existing ad tech stack.

Read the complete article here

spot_img
spot_img
spot_img
spot_img

Newsletter

spot_img
spot_img
spot_img
spot_img
spot_img
spot_img

Don't miss

Harnessing practical automation programs to decouple cost from growth

Manual intensive operations processes are a key cost driver...

3 questions to set your active US SCG distribution strategy

To maximize your team’s selling efficiency, you need to...

5 ways to win RFPs

Asset owners frequently depend on formal RFPs for manager...

Exploring the Relationship of Interest Rates to Value vs Growth Investment Strategies

After the economic turmoil caused by the COVID-19 pandemic,...

How an Asian mobile network operator gained full visibility into the security posture of its 4G and 5G networks

Cyber threats are increasingly persistent, complex, and sophisticated. At the same time, the security regulations that communications service providers (CSP) must comply with are...

Harnessing practical automation programs to decouple cost from growth

Manual intensive operations processes are a key cost driver for communications service providers (CSPs). Capacity planning, fulfillment, assurance, and maintenance activities have improved somewhat...

3 questions to set your active US SCG distribution strategy

To maximize your team’s selling efficiency, you need to know who your best buyers are and how to price your product. Ask yourself these...