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Les données : principal atout du retail

Vingt-quatre heures avant un week-end de camping en famille, Charlie réalise qu’il a oublié d’acheter des sacs de couchage. Un coup d’œil sur l’application de Dick’s Sporting Goods lui montre ce qu’il y a en stock dans le magasin le plus proche, avec possibilité de retrait sans contact.

L’application suggère également l’achat de brochettes, parfaites pour faire griller des marshmallows sur le feu de camp. Les enfants vont adorer ! En moins de 10 minutes, Charlie a acheté tout ce qu’il lui fallait et qu’il récupérera en rentrant chez lui. Comme il est membre du programme de fidélité de l’enseigne Dick’s, l’application lui envoie un rappel des points de vente disponibles pour retirer ses achats. Le tour est joué. 

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