A strategic guide to end-to-end, real-time personalisation at scale.
This eBook outlines the path to excellence in personalized customer experience. You’ll learn why stepping up your personalization game is essential to survival in today’s digital economy, and how businesses in diverse industries are meeting and exceeding their key business objectives by executing next level personalization strategies and technology.
We’ll then dig into the ‘how’ and discover why future-proof personalization must meet three criteria: end-to-end, real-time and at scale. You’ll learn the necessary capabilities – data, content and journeys – to support this transformation.
By activating each of these three key capabilities to integrate data, content and workflows across your organization, Adobe’s foundational tools can support you to reach the full potential of personalization and create consistently relevant, contextual and authentic experiences that keep customers coming back for more.