To lead and be led.
The future of CX and the role of the CMO capability is more open than ever. It has become a fast-moving, competitive frontier offering game-changing opportunity to those who move swiftly and with intent.
Since 2020 we’ve seen unprecedented innovation in marketing capabilities powered by the digital revolution, itself boosted by the unique opportunities opened by humanity’s response to COVID.
In this doubly digital landscape, market leaders are transforming silos and legacy tools to sensitise the whole organisation to the customer and to empower it to respond in real-time.