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Démocratiser l’expérience client

Conduire et être conduit.

L’avenir de CX et le rôle de la capacité CMO sont plus ouverts que jamais. C’est devenu une frontière compétitive en mouvement rapide offrant des opportunités révolutionnaires à ceux qui se déplacent rapidement et avec intention.

Depuis 2020, nous avons assisté à une innovation sans précédent dans les capacités marketing alimentées par la révolution numérique, elle-même stimulée par les opportunités uniques ouvertes par la réponse de l’humanité au COVID.

Dans ce paysage doublement numérique, les leaders du marché transforment les silos et les outils hérités pour sensibiliser l’ensemble de l’organisation au client et lui donner les moyens de réagir en temps réel.

Télécharger Démocratiser l’expérience client le livre blanc

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