Exclusive Content:

How an Asian mobile network operator gained full visibility into the security posture of its 4G and 5G networks

Cyber threats are increasingly persistent, complex, and sophisticated. At...

Harnessing practical automation programs to decouple cost from growth

Manual intensive operations processes are a key cost driver...

3 questions to set your active US SCG distribution strategy

To maximize your team’s selling efficiency, you need to...

Customer Journeys: A Three-Part Strategy for Upping Your Game

spot_img
spot_img

Digital marketers have been talking about the promise of customer journeys for years. The vision of great customer experience has never been closer to reality than now.

Customer expectations are higher than ever and most companies are now competing on customer experience. It has become the strategic imperative.

Consumers feel so strongly about great customer experience that they are willing to pay a 16% price premium for it (PwC).

The marketer’s workflow is not the customer journey. Never lose sight of the fact that the customers are the drivers and marketers are the pit crew. As a marketer, it’s your job
to remove the obstacles in your customers’ paths, facing your own obstacles on the way. Unified customer profile, artificial intelligence, decision engines, one-to-one personalisation, omnichannel orchestration – why are these such hot topics today? And what should you be doing about them?

Download Customer Journeys: A Three-Part Strategy for Upping Your Game Whitepaper

customer-journeys-a-three-part-strategy-for-upping-your-game
spot_img
spot_img
spot_img
spot_img

Newsletter

spot_img
spot_img
spot_img
spot_img
spot_img
spot_img

Don't miss

Harnessing practical automation programs to decouple cost from growth

Manual intensive operations processes are a key cost driver...

3 questions to set your active US SCG distribution strategy

To maximize your team’s selling efficiency, you need to...

5 ways to win RFPs

Asset owners frequently depend on formal RFPs for manager...

Exploring the Relationship of Interest Rates to Value vs Growth Investment Strategies

After the economic turmoil caused by the COVID-19 pandemic,...

How an Asian mobile network operator gained full visibility into the security posture of its 4G and 5G networks

Cyber threats are increasingly persistent, complex, and sophisticated. At the same time, the security regulations that communications service providers (CSP) must comply with are...

Harnessing practical automation programs to decouple cost from growth

Manual intensive operations processes are a key cost driver for communications service providers (CSPs). Capacity planning, fulfillment, assurance, and maintenance activities have improved somewhat...

3 questions to set your active US SCG distribution strategy

To maximize your team’s selling efficiency, you need to know who your best buyers are and how to price your product. Ask yourself these...