8×8, Inc. will showcase its latest technology at NRF 2026. This major event is Retail’s Big Show in New York City. The company will focus specifically on Unified Retail Communications. This solution helps retailers connect their teams and customers seamlessly. It uses the 8×8 XCaaS platform to bridge various communication gaps. Modern retailers face many complex challenges today. They must manage both online and in-store interactions efficiently. 8×8 provides a single platform for all these diverse needs. Consequently, the unified platform helps improve collaboration across store locations and support teams.
Transforming the Retail Experience with AI
This platform improves the overall customer journey significantly. Shoppers receive faster responses across all digital channels. Additionally, store associates can communicate better with corporate management. As retailers adopt cloud-based communications, 8×8’s platform supports unified conversations across environments. 8×8 will demonstrate intelligent capabilities that support unified communications and enhanced team collaboration.
Retail-specific solutions designed to drive measurable outcomes
8×8 will show retail-focused solutions that help companies increase conversion, improve post-purchase experiences, and enhance customer relationships.
- 8×8 Aftersale Assist helps retailers resolve issues faster after purchase by using AI-powered self-service and one-way video support, improving customer satisfaction while reducing avoidable returns and support costs.
- 8×8 Social Connect helps retailers turn social conversations into completed sales by enabling branded, AI-powered messaging across channels such as RCS and WhatsApp, combined with secure payments that remove friction from the buying journey.
- 8×8 Sales Assist helps sales teams engage customers more effectively with AI-driven insights and guided conversations, improving efficiency, increasing personalization, and driving repeat purchases and loyalty.
The company shows a strong commitment to retail innovation. Retailers can use Unified Retail Communications to gain a real competitive edge. Using the tools helps brands stay ahead of modern trends. Every business can benefit from more streamlined operations.
How 8×8 is Showing Up at NRF
- Booth #1645 (co-sponsored with Simplify): Retailers can see the 8×8 platform in action, customize a tote bag, and explore how connected conversations create better customer moments.
- Opening Night Happy Hour (5:30-7:00 p.m., Jan. 10, at the Marriott Marquis): Sponsored by 8×8, featuring food, drinks, music, and immersive experiences.
- The 8×8 LED Loop: Spot the 8×8 LED truck looping the Javits Center, snap a photo, and visit the 8×8 booth to enter to win a $100 gift card.
- VIP Retail Dinner: A private, Michelin-star dinner experience for retail innovators.
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News Source: Businesswire.com
