The best data analytics tools do more than just pull different types of data and help users prepare and analyze them to glean insights. They go beyond the basic functionality, integrating artificial intelligence and machine learning (AI/ML) to streamline data processes with robust workflow automation and transform complex data into actionable information.
We compared the most popular platforms on the market to see how they matched up on key features and prices. Here are our top eight picks for data analytics tools in 2024:
- Tableau: Best for Best for Data Visualizations and Dashboards
- Microsoft Power BI: Best for Microsoft Application Users
- Zoho Analytics: Best for SMBs and Smaller Budgets
- SAS Viya: Best for Collaboration
- Looker: Best for Data Modeling
- Sisense: Best for Data Integration
- Alteryx: Best for Complex Workflows
- Qlik: Best for Discovering Insights
Comparing The Top Data Analytics Tools
The following table shows, at a high level, how the top data analytics tools compare on the essential data analytics features and pricing plans. Note that some providers don’t make their pricing information publicly available.
Data Management and Processing | Dashboards and Visualizations | Augmented Analytics | Pricing | |
---|---|---|---|---|
Tableau | Yes | Yes | Yes (some functions require add-on) | $15 to $75 per user, per month |
Microsoft Power BI | Yes (some functions require Premium subscription) | Yes | Yes (requires Premium subscription) | Free to $20 per user, per month |
Zoho Analytics | Yes (some functions require add-on) | Yes | Yes | Free to $30 per user, per month |
SAS Viya | Yes | Yes | Yes | Contact sales for quote |
Looker | Yes | Limited (via integration with Looker Studio) | Yes | Starts at $5,000 per month |
Sisense | Yes | Yes | Yes | Contact sales for quote |
Alteryx | Yes | Yes | Yes | Starting at $4950 per user, per year |
Qlik | Yes (limited native processing) | Yes | Yes (requires Premium subscription) | Starts at $825 per month for 20 users |
Tableau
Best for Data Visualizations and Dashboards
Overall Rating: 4.5/5
- Core Features: 4.9/5
- Cost: 3.8/5
- Security and Compliance: 5/5
- Integrations and Customizations: 5/5
- Ease of Use: 3.8/5
- Customer Support: 3.6/5
Tableau is an AI-powered visual analytics platform that stands out for its robust features and clean interface. Salesforce acquired Tableau in 2019, and this platform has continued to refine and diversify its wide variety of visualizations while releasing new connectors to additional data sources. The ease of adding new data sets to the platform, along with automated insights and dashboard creation tools, makes it a top contender in the business intelligence (BI) marketplace.
Tableau comes in two versions: Tableau Cloud, a cloud-based SaaS (Software as a Service) tool; and Tableau Server, which allows companies to host the software within their IT structure.
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Source: https://www.datamation.com/big-data/data-analytics-tools/