With 78% of customers saying they’re less loyal to brands now than they were two years ago, we asked 15,000 consumers what they really want from organizations like yours. View the highlights of our 2024 EMEA Consumer Voice Report to see how 86% say they most value quick, real-time support as part of their experience, and 83% want multiple engagement options across the buying journey.
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As of 2024, 78% of Europe, Middle East and Africa (EMEA) consumers say they are less loyal to brands now than they were two years ago.
Customer expectations are evolving, with 70% of EMEA consumers saying they would like to see all brands offering full 24/7 customer service become standard practice by 2030.
That being said, organisations can still drive long-lasting customer relationships with the right strategy. To find out what that looks like, we asked 15,000 customers across EMEA what they want from a standout experience.
Delve into the full Consumer Voice Report for 2024 to learn:
- Why flexibility and choice will be key differentiators
- The need to balance high tech with high touch
- How digital innovations can revolutionise customer relationships
Download the full report and learn how your organisation can tackle the brand loyalty crisis moving forward.
