Less searching for assets. More personalized content.
As customers spend more time in digital spaces, your goal is to have them spend more of that time interacting with your brand. Your content needs to be on call anytime, anywhere, and on any channel or device—enticing customers to interact with your brand, share in experiences, and ultimately make a purchase.
Your guide to keeping the content supply chain flowing
Customers want experiences that are consistent and connected across every touchpoint, and that feel tailored just to them. In fact, McKinsey & Company reports that 71% of consumers expect companies to deliver customised experiences and 76% get frustrated when it doesn’t happen. This puts tremendous pressure on creatives and marketers – especially if they’re using […]
